Category Archives: Social Media

Follow us on Facebook

web design york paFacebook has over 500 million users and every business either currently has a Facebook Page, or is in the process of creating one.  The problem with having a Facebook page is determining what you post. This can be a daunting task if you’re not aware of your exact target audience, or have a consistant message.

What’s our message?

At Eco York we want to not only provide you with up to date news with Going Green and help you live a Greener Life, but we want to help in all aspects of your business from Saving Money, to Recycling your unused Electronics, to enjoying your time off with your family inexpensively.

Keep up to date on our Facebook Page and make sure you check us every day because our posts will consistantly change.  Here’s a sneak peak at what our daily posts may be about.

Monday – Energy Savers of the Week / Local Events

Tuesday – Save money / Tax Credits / Discounts / Local Merchants

Wed – Recycled Items Fact  / Neat Green Innovative Products

Thur – All Natural Organic foods / Drinks

Fri – Outdoor activities for the Family / Discounted upcoming Activities

Our posts will frequently change, but developing a consistant message and a plan is important in growing your Fan Base, which is our ultimate goal just as it is for you and your business.

Mention us on Facebook so your friends can follow our daily tips.  We can help businesses and residential customers with Web Development, Social Media, Software Development, Customer PC / Troubleshooting Support and  Computer Recycling.

We’ll call this an Eco York Facebook Challenge 😉

We’re also on other media networks as well that you can follow:

Your partner in living a greener life,

Mark Lane

President, Eco York, LLC

Google fights to be social

Every business is inviting Social Media into their marketing plans and Google wants a piece.

When the idea of Google started in 1996 by Larry Page and Sergey Brin the idea was to develop a search engine that seamlessly organized an infinite amount of information on the web.  Over the years it grew into what today has dubbed itself a verb everyone uses “Google”.

I find myself saying “Google it” whenever there’s an answer to a question i’m unsure of.  It’s the default search engine on just about every browser i use, and the first thing i go to when i am trying to find out some information.  A lot of people including me have also adopted some of their other products such as Gmail.  But there’s one thing i don’t think of when i think of Google, and that’s Social Media.

Google’s attempt at being Social has been, well not so good.  Take Orkut for example, as of 2010 only 2.2% of Orkut users are from the United States.  It has only 100 million users worldwide,  48% of those users are from Brazil.  Compare that to Facebook who has 500 million active users, and 50% of those users log on every day.

Google Wave was announced in May 2009.  It was established to be part email, part twitter, and part instant messaging.  I personally thought the product was pretty neat when it came out, but it never did gain any traction and the project was closed in August 2010.

If Orkut was a thing of the past and Google Wave was something of the future, then Google Buzz is the Present.  Google Buzz was tied directly into the Gmail Platform, but because of this it was pushed on every Gmail user, and caused a backlash of unhappy users by being forced to use the product.  This prompted Google to send an apology letter out after lawsuits were filed.  This product hasn’t failed or been shut down, but it’s definitely not the top Social Media service out there.

Today Google is trying something new.  They’re trying to follow the trend of Being Social, but this time by developing tools to do so.  This new tool they’re offering just might be their ticket into the Social Scene.  The new tool is called “+1″ or “Plus One”.  Not a “catchy” name if you ask me, but it seems they’re keeping their naming simple.

Google Plus OneThe new service will put a “+1″ link next to each search result in Google.  This will allow users to create their own social network of friends and rank sites based on what sites they frequently visit.  The question will be whether developers and marketers accept this new service and adopt it like they have the “Like” button from Facebook, the “Share” button from Linkedin and the “Tweet” button from Twitter.

It’s hard to tell if this is going to be an experiment that gets canned in a year, or if it’s actually something that can help Google be Social. Only time may tell, but i sure do wish them luck.

Do you think this is going to be another flop, or something that might actually help Google be social?

Your partner in living a greener life,
Mark Lane
President Eco York, LLC

Integrate Social Networking into your Business

social media marketing york paIn 2011 and no we don’t have flying cars, Delorians that take us back in time, or even robots mowing our lawns. What we do have is an ever changing social scene when it comes to your business and the web.

A few years ago it was enough to have a company website, but not today. Today companies need to understand how important it is for them to integrate Social Networking into their business as well. Each Social Network out there can target a different audience, and each audience can bring different prospective customers to your doorstep.Watch Full Movie Online Streaming Online and Download

How should my Business use Facebook?

Facebook is one major player when it comes to Social Networking. With over 500 million users, you can potentially reach a huge audience with a few updates a week. There are a lot of users on Facebook, but not everyone is necessarily going to become a customer. Facebook allows you to create a Facebook Page for your business. By Creating a Facebook Fan Page you’ll be able to provide your Fans with updates, conduct polls, link other social networks (twitter tabs, Linkedin tabs), and much more. With Facebook you’ll want to target a broad audience and try to engage your fans in conversation. By engaging your fans in conversation you’re appearing on more News Feeds, more Walls, and getting exposure to a broader audience outside of your actual Fan Base.

How should my Business use Twitter?

If you don’t know what Twitter is, Twitter is basically a site where you can provide real time updates to your followers with what’s going on Now. You’ll also be able to engage in conversation and appear in different topic groups by using #hashtags. Hashtags basically allow you to type #ecoyork after your update, and when anyone searches or follows that hashtag, your posts will appear in that list. Twitter is very useful for providing your followers with exclusive discount codes for deals you might be providing at that exact moment in time. Providing them with updates on when you post photos or discussions on Facebook can be very useful as well.

What about Linkedin?

A few years ago Linkedin didn’t seem to be as popular because of the inability to integrate without having to pay for a subscription to the service. In the past year Linkedin has become extremely powerful when it comes to Social Networking and reaching out to high end businesses / prospective customers. Creating a Company Page on Linkedin would be a good place to start. Linkedin has significantly less users than Facebook and Twitter, however the amount of funds that an average Linkedin user has is potentially greater. This means creating a presence on Linkedin could mean having potential customers that could help fund your next venture.

With all 3 Social Networks (and there are more) it may seem hard to keep up. There are plenty of tools out there which allow you to link the accounts together, as well as update from one application. Tweet Deck and People Browser are two good applications which may make updating your status easier.

We hope this article was helpful in giving you an idea of the different social networks, and why you might use one for one purpose, and another for something else. Each Social Network has it’s purpose, so make sure your business gets integrated today.

Remember Social Networking and any online media doesn’t require marketing materials to be printed, postage stamps to mail out brochures, or Door hangers to be dropped off. It utilizes an online strategy of targeting the users who will use your services at no cost to our environment.

As always contact us if you need help.

Your partner in living a greener life,
Mark Lane
President Eco York, LLC