Category Archives: Web Development

Improve your Website and Increase your SEO

Tweb-developmenthere are many ways that you can improve your website, without having to do a completely new redesign.

Improve your SEO

When is the last time you had someone take a look at your website and offer tips on how to improve your website rankings in the search engines? If you’re a small business the answer is probably, not recently.

There are many aspects of a website which need to be taken into consideration not only during development of the initial website, but periodically throughout the year as well.

Your websites URL Structure is very important. When you visit an About Us page on a website, what does the URL typically look like? If it looks like aboutus then SEO wasn’t taken into consideration when the website was originally developed. When a Search Engine crawls your website it not only looks at the content on the page, keywords, description, and title tags but it looks at the URL structure as well. If a Search Engine crawls your website and sees aboutus in the URL it has no idea what that means. However if the same Search Engine crawls a website with about-us in the URL then it will know that the page it’s currently looking at is an About Us page. The URL structure should be readable and make sense for the specific page.

Another important aspect of a website is the content and information that it provides. If you have a website for a Travel company for example, you’ll want to have some pages specific to the types of Travel that your company provides. Stuffing your website with Keywords, Title Tags, and Description tags isn’t enough anymore to keep your website at the top of the list.

Add some Flare

Does your website look like it came out of the 90’s? We won’t target small businesses, but if you are a small business the likely answer is ‘yes’. Don’t worry you don’t need to spend thousands of dollars for a completely new redesign. There are things you can do to improve your website without spending that kind of money.

If your website was created in the 90’s (or even later), you may be able to change the color scheme slightly on your website to bring it more up to date. Is there an ugly Green, or Blue that you made the background and now realize it’s hard to read the text on the page? Updating these colors is a simple change that can change the look and feel of your website instantly.

Do you have any photos on your website? What about updating the photo gallery to something more modern? There are many online gallery examples out there, but choosing the right one for your particular scenario is important. Here’s a website that has just a few of the galleries that are out there

On the home page what about adding a slider? Often times a website will have a header image on the front page, but adding a slider adds more flare to an existing, and maybe boring home page. After all this is the first page your potential customers will see. A slider we like is Nivo, which has a WordPress plugin (if you have a WordPress website), but also can be used on any platform that would support Jquery.

Also, don’t forget to check out our Search Engine Optimization services that we provide as well.

We hope that these tips will provide you with some ideas on how you can improve your website in 2013 without breaking the bank.

Your partner in Developing Websites that Save Time and Money,

Mark Lane

President Eco York, LLC

Develop a Website that Saves Time and Money!

If you’ve come to this blog you may be asking yourself, How can a website save time and money? Think about any task you currently perform within your business. If any part of your business involves the internet (there’s a good chance it does), then there is a way to make what your doing online, more time efficient.

When you’re trying to decide on the type of website you want, there are a lot of considerations to keep in mind. Here are few we found that will help you narrow down the type of website that’s going to not only be geared towards your long term goals, but also can save you time and money in the process.

1. Do you want the ability to edit the content? If you answered yes, then a Content Management System is most likely a core component your website should have. A Content Management System will basically allow you to log into a web interface, and edit the content by filling out Forms with text, much like an email. The process is simple, and anytime information about your business changes, you won’t have to interface with a web developer to make the change.

2. Do you currently use an online lead generation system? If not, are leads something you’d like to be able to collect? Developing a customized lead generation tool, or using one that exists on the web might help your business give the boost that it needs. We’ve developed a lead generation tool for the Maid Services Industry Compass Wave (www.compasswave.com). There are also other tools out there such as Sales Force.

3. What if any tasks do you currently perform online that could potentially benefit from an online software? If you currently grab information from websites to conduct reports, or have an off the shelf software solution for say an auction website that provides inefficient reporting, then a custom online software package could benefit your business.

In an ideal world any off the shelf software package for $x would fit your businesses current needs and there would be no need to integrate with a software development company. Unfortunately that’s not a reality when it comes to different businesses and online software.

Let’s take an online auction software for instance. We’ve run into a situation where an off the shelf software solution was purchased for the purpose of conducting online auctions. This software worked perfectly as far as the online auction portion was concerned, until it came to billing. When the auction was completed, an email was sent for each auction item won. This amounted to over 100 emails during a large scale auction. While 100 emails worth of auction items doesn’t seem tedious enough to filter through, imagine having to create custom invoices for each one by copying data from the email to an invoicing template. Add the fact that Shipping and Tax information now needs added as well. This task took over 2 weeks before all invoices and items were shipped out. With our ability to analyze the situation we were able to write a script to make this process more efficient and save the business time and money! This reporting application needed run with the click of a button and now all invoicing with shipping and tax information was split into individual invoices. Not only did this save the business time by having the invoicing done within an hour instead of 2 weeks, but it improved customer satisfaction as well.

The invoicing software we developed for a local auction company is just one example of how you can have an existing software package implemented, but that you might not actually be using it to it’s full potential. A website is a good marketing tool for your business, but don’t forget a website can be more than content on a page.

 

Your partner in Developing Websites that Save Time and Money,

Mark Lane

President Eco York, LLC